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A Rich Heritage of Service

Our Rolex Team

With over 65 years as an Official Rolex Jeweler and providing the Alter’s and Rolex experience, our team members are ready to assist you in procuring that special timepiece that will be handed down for generations to come.

Welcome to our Family

We show immense pride in being Beaumont’s oldest continuous family-owned jeweler for over 100 years. Our Mission: “To celebrate and commemorate your journey through life." We strive for this result to create astounding memories and form lasting relationships with you, with each and every client.

Loyalty through Leadership

At Alter’s Gem Jewelry, our leadership invests in the achievements of our team as much as they expect our team to be invested in the achievements of our company. This results in a loyal, well-trained team. The average tenure of our staff is over 22 years, which means our expert sales team is thoroughly trained and prepared to provide you the Rolex experience your heart desires.

Exceeding Expectations

Our vast product knowledge paired with our mindset of focused one-on-one service allows us to create and develop relationships with our clients and their loved ones. We strive for personal attention, so we meet - and exceed - our client’s service expectation every time.