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Warm and Inviting Service

Our Rolex Showroom

Located deep in the heart of Beaumont, Texas our stunning showroom floor is awaiting your arrival. Just look for the fountain! At Alter's, our team of trained experts will guide you through your Rolex journey while you enjoy a warm cup of coffee, a freshly baked cookie and warm inviting smiles.

Welcome to Rolex

Our designated Rolex corner is a consistent point of conversation. The environment created with our imported green wave wall design and rich use of fabrics immediately frame the unique effort and attention to detail that Rolex spends each moment of the year it takes to design and build each timepiece.

A Luxurious Shopping Experience

We are dedicated to helping you choose the timepiece best suited for the special occasion to last a lifetime. As soon as a member of our Rolex trained team slips a Rolex timepiece on your wrist, the attention to every detail of a Rolex timepiece will immediately distinguish why this is the finest and most desired watch in the world.